You don’t have to be in real estate very long to realize that all real estate agents are not created equal. Some have a wagon-full of information for buyers and sellers and delivery mechanisms that attract and inform potential prospects and separate themselves from the real estate herd. Others have very little or nothing at all to inform, inspire, or distinguish themselves other than maybe a business card.
Home buyers and sellers today shop extensively online without contacting a real estate agent until they find a house to buy. Without a sufficient resume on your website or an information package, it’s very difficult to compete with an agent who explains who that agent is and what they have to offer as a person. This blog “Create a Personal Resume to Distinguish Yourself from the Competition” explains the best ways to present yourself and set yourself apart as The Agent of Choice.
The How-Tos of Creating a Distinguishing Personal Resume
The Right Style. Resumes come in two main styles: templates and narratives. Each has their plusses and minuses, and many agents have both. The template resume is typical of a resume that would be attached to an application of some kind, and the information is usually separated by bullet points (here’s an example: http://tinyurl.com/ocfh98l). On the other hand, a narrative resume is written like a story and contains paragraphs instead of bullet points. I use a narrative resume for most of my work; you can see a print a copy of mine here: http://leroyhouserseminars.com/about/. I use this style of resume the most because the majority of my customers know me and do not need the detail that would be included in a template design. For capturing a new lead, the template style of resume usually works best and should be posted on websites and included in information packages.
A Video Resume. This can be a game-changer for the online shopper. A total stranger has the opportunity to hear your voice and see your face, and when you’re competing with other agents who don’t have video, these traits immediately distinguish you from the competition. You can also include Read the rest of this entry »