Listing a house at a realistic price is essential to getting the property sold. Some agents will take a listing at any price just to get a listing, and hope to bring the price in line somewhere along the way. On the other side of the coin, some agents won’t take an overpriced listing: some because they don’t want the reputation of not being able to sell their listings, others because they have enough listings and don’t need one that is all work and no commission. Regardless of your take on the matter, the best way to a good price on a home is for the agent and homeowners to consider the facts together before setting the price—and the onus is on the agent to bring the best information to the table to help with that decision. Good information is the key to making good decisions, so below are five items you should always include in the pricing checklist you review with your potential sellers.
Win With Sellers: A one-day class I’m teaching in Richmond, VA on October 29. Total cost of the course is $79.00, including the 218-page manual that by itself is worth the price of admission. More info here: http://tinyurl.com/nh4z3sc. Hope to see you there!
Good Information? Check!
Market Data. Customers today want facts instead of hype (this is especially true of Read the rest of this entry »
I’m sure there are people who’ve never had to reverse the course of their real estate business at some point, but I’ve never met any of them. We have built-in game-changers in real estate created by national forces beyond our control, such as the depression in the early 2000s or the 20% interest rates in the 1980s. Locally, a large employer moving out of town or going out of business or one of a million other things can drastically change your positive cash flow to negative. It’s going to happen to all of us at some point; it’s happened to me many times! The good news, though? There are ways to get your business going in the right direction again no matter what’s going on around the corner or across the country.
Four Turnaround Methods
1. ADMIT IT. Some people just don’t want to believe or admit that their business is Read the rest of this entry »
I attended a seminar in Northern Virginia this week. I didn’t want to go because I have a desk full of projects with approaching deadlines, but I went anyway—and I’m glad I did. The speaker was Mo Anderson, a former CEO of Keller Williams, and she was terrific. This blog “Four Ideas That Can Help You Have a Better Life” was inspired by her, and much of this material comes from the notes I took. I know I’m old-fashioned, but I still take handwritten notes; I seem to remember more than if I take them on a computer (and taking notes on a phone is just not possible for me). This was an enjoyable blog to write, and I hope it is to read as well.
Four to Get You More (Out of Life)
- Never stop learning. “When you chase knowledge like most people chase money Read the rest of this entry »