Great presentations happen because the presenter practiced the presentation long enough to make it great. Steve Jobs was considered to be one of the very best presenters of our time, and he would practice a 30-minute presentation for days until it was perfect. Top real estate agents do the same: they practice their listing presentations, just like Steve Jobs practiced his presentations to give to a worldwide audience. This blog “These Four Scripts Can Make You Money” contains four statements (or scripts, as we call them) that can enhance any listing presentation and are especially effective if used during the pre-listing viewing of the property. Practice them, remember them, use them, and win the listing!
1. “I don’t pick the price.” Using the term “my price” when giving a listing presentation can cause all sorts of unnecessary problems; it creates a competition between you and the homeowner. Instead, the correct script is Read the rest of this entry »
If we were selling our home, the two things that would concern me the most would be price and marketing. In other words, I’d want to know the estimated sales price and how the agent planned to market my home. The job of a REALTOR® is not to put a For Sale sign in the yard, post it on the MLS, and wait for another agent to find a buyer; instead, their job is to market, market, market that home and get it sold quickly! Research done by the National Association of REALTORS® indicates that houses that sell within the first two weeks of listing sell for 100% of the listing price—and 25% of those that sell within the first week even sell for MORE than the asking price (NAR Profile of Home Buyers and Sellers 2014, p. 82). This blog “How to Market a New Listing in 24 Hours” is intended to help you do exactly that: drive instant interest in your new listing and get it SOLD!
Top Four Items from the 24-Hour Marketing Express System
1. PRICE IT RIGHT. More than 90% of buyers shop Read the rest of this entry »
Most real estate agents I’ve hired, trained, taught, or coached had the potential to have a successful career selling real estate, but unfortunately many of them struggled to achieve even mediocre results. Fortunately, careers can be turned around! This blog “Four Huge Mistakes REALTORS® Make that Diminish Their Success” focuses on errors agents may be making that are stalling their careers but that can be corrected quickly and with very little effort.
Four Mistakes Not to Make
Mistake #1: Unethical Behavior. A person doesn’t have to memorize the REALTOR® Code of Ethics to know what is ethical and what is not. The driving force behind Read the rest of this entry »