"Exciting, Motivational,
and Knowledgeable"


"LeRoy is a fantastic teacher. He makes everything feel less scary." - REALTOR - Keller Williams

LeRoy’s Seminars

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LeRoy’s Seminars

I have been in the residential real estate business most of my adult life and have been a teacher/trainer since I graduated from Virginia Tech in 1964. Not only have I taught thousands of seminars, but I have been a student in more classes than I can count, and I know well the feeling of taking a class that doesn’t offer current, useable information. You won’t get that feeling in any of my seminars! My value proposition to course sponsors and students is that any seminar I teach will feature up-to-date “how-to” information that can be used immediately and will make the student money. My students and course sponsors have told me so over and over again, and this is what I deliver—I promise!

 LeRoy’s Half-Day/3-Hour Seminars

Half-day seminars have become extremely popular within the real estate community; they’re affordable and are preferred by the many agents who just can’t take a full day class for a variety of reasons. The format of the class makes it possible to update the subject matter very quickly, or to adjust it to meet a particular need of the course sponsor.

 Listings Triple Play: Pricing, Marketing & Presentations


  • A 3 part Seller presentation- Telephone, Fed/Ex and In Person.
  • How to calculate and present Price, including the Absorption Rate
  • Techniques to increase the odds of getting the listing.
  • Scripts and Dialogues to enhance your effectiveness
  • How to convert a Seller lead to a listing appointment.
  • Online and Offline marketing techniques for the NEW market.
  • How to use a Seller Lead Sheet to convert a seller lead

View the flyer for Listings Triple Play: Keller Williams Flier Template – Listings Triple Play


Hardcore Prospecting

A real estate agent can never have too many leads—NEVER—so this seminar has one focus: leads and how to get more of them. This is the seminar for course sponsors looking to stimulate and motivate a sales force. Why? Because it’s an action-packed, technique-filled event!


  • Characteristics of current home buyers, and how they shop for a home and a REALTOR®
  • How to be found on the Internet
  • How to build relationships quickly and effectively
  • How to develop the real estate money machine, aka the Sphere of Influence
  • How to develop leads with the top 5 database categories
  • How to target market: first-time homebuyers & neighborhood farms
  • How to engage, communicate and convert the online buyer prospect
  • How to create a YouTube video in less than 10 minutes!

View the flyer for Hardcore Prospecting: Keller-Williams-Flier-Template-Hardcore-Prospecting

Contemporary Business Planning

Everyone loves this course because it’s so practical. A well-thought-out business plan gives a person HOPE, because the process of developing the plan is the same as the process of developing a business. Once an agent knows how many sales and listings they need to earn a certain income, they’re more likely to earn that income. It’s always better to work towards a goal or purpose!


  • Understanding the formula for determining the number of sales and listings required to earn a certain income (this is a real “A-ha!” moment for most students)
  • A system for determining monthly production goals
  • A how-to exercise about creating personal goals for the next 12 months
  • A short course on retirement planning
  • Techniques and systems for creating and managing both personal and business budgets

View the flyer for Contemporary Business Planning: Keller Williams Flier Template – Contemporary Business Planning

Wired for Buyers, aka A Contemporary Buyers Seminar


  • Highlights of the Digital House Hunt Study, a collaboration between Google and the National Association of REALTORS® to determine the home shopping characteristics of the modern online home buyer
  • Negotiating techniques and strategies for experienced and inexperienced real estate salespersons; includes questions to ask and scripts to use
  • Buyer counseling techniques for offline and online buyers
  • Millennials: who they are, what they buy, and how to effectively become their REALTOR® of choice

LeRoy’s 1-Day Seminars

  How to Create and Maintain a Successful Real Estate Business

This is a program I wrote for new agents and agents that need a “reboot.” I’ve taught this seminar more than any other I’ve written, and for many different companies and organizations. It is a 100% fundamentals course that covers the essentials of creating a successful real estate business. It can fit easily within any training program and can be done repeatedly within the same association, company, or real estate office. Many times I have managers, top 10% agents, and struggling agents in the same seminar—and if a new agent was going to take only one course, this would be the course, no question about it! There’s something for everyone in this seminar; it’s truly a “How-To” program.


  • Six critical skills for success
  • Sources of buyer and seller prospects
  • How to get into the FLOW with people you know (and total strangers)
  • The numbers every agent needs to know
  • Database prospecting, from distribution lists to CRM programs
  • 6 basic and critical database customer categories
  • How to establish and maintain a Sphere of Influence
  • The fundamentals of creating a neighborhood farm
  • Scripts for engaging buyers and sellers
  • How to make your first video
  • How to create a communication system using direct mail, email, and videos