"Exciting, Motivational,
and Knowledgeable"


"Thank you! Thank you! Thank you! That was one of the best classes I've attended in a while. The information was current and practical and I can't wait to apply it to my business." - A.B., REALTOR, ABR, GRI - ERA Woody Hogg & Assoc.

Adding Leverage to Your Business is Critical for Creating a Business Worth Having

 The vast majority of the top agents in real estate focus on the Three L’s: Leads, Listings, and Leverage. This blog is about the last of those three, Leverage. It’s the one that’s most often overlooked but the most necessary for creating a “business worth having and a life worth living.” If you do a great job of generating leads and obtaining listings, you’ll eventually create more business than you can handle—and you’ll either hire talented administrative people to help you, or you’ll continue to do everything for yourself and never reach your full potential. There are exceptions, but they’re rare.

I once went to a dentist who didn’t have an assistant—but I only went once. You have to learn to leverage the talent available to you in order to truly be at your best. There are three “talents” you can add to your real estate business who don’t cost much money, don’t require much training, and don’t need much supervision—but they have the potential of taking a real estate business from “ all I can do” to something special.

  1. Transaction Coordinator. In my opinion, this should be the first talent/administrator you add. I say that because they can be hired as needed to take a transaction to settlement without having to go through the hassle of employing someone to work a regular schedule. Many companies would be wise to make TC’s available to their agents for a fee; I know offices that have them, and it’s a major factor in stimulating sales and listings for those offices and it is a real plus for recruiting.
  2. Mobile CPA/Bookkeeper. For years I would only hire administrative assistants who had bookkeeping skills, and they were hard to find. Today there are mobile CPA’s and bookkeepers that can be hired on a fee basis. This makes everything better, including the peace of mind that comes with knowing how well you’re doing (or not doing) on a monthly basis.
  3. Techie. Having a technical specialist who can manage a database, send email announcements/newsletters, create mailing lists, and communicate with listing farms/SOIs can add money to your bank account and give you time do to what you do best and enjoy your life to the fullest.  You don’t need to struggle with learning new technology – hire someone to do it for you- Virtual

LeRoy will be teaching HardCore Prospecting in Charlottesville on July 28th and it is a Free Seminar but you must register and here is the link: http://tinyurl.com/jkpes72.

Leverage Makes Everything Better

If you want to make more money and have more time to enjoy your life, you need to hire more people. It’s as simple as that. One big difference between a great hotel and a cheap hotel is that they hire more people to make your stay more pleasant. The average Hilton has more people working behind the registration desk than some establishments have working in the entire hotel. A key difference that separates an awesome restaurant from a so-so restaurant is that they have more talented people cooking and serving their guests. How about your business?