Prospecting Category
Most real estate agents have or have had their own website, and most of the agents I know have made few (or no) verifiable commissions as a result of having one. There seems to be a belief among many agents that customers will find their website via a search engine and that nothing else needs to be done. While this is possible, relying solely on this method seldom creates enough traffic to have much of a positive impact on sales, so this blog aims to share The Five Its: five proven ways to grow online leads by increasing website traffic. You could have an award-winning website and never make a dime because the right customers never found it!
The Five Its
1. Sign It. One of the most important aspects of your email message is not necessarily the message itself but your signature on the message. In addition to your name, your signature Read the rest of this entry »
Being the Listing Agent of Choice is not difficult! Surely, anyone who is intelligent enough to get a real estate license and has sufficient motivation to succeed can find enough home buyers and sellers to make a reasonable amount of moolah. Once you find them, you have to land them, so this blog post is focused on skills and techniques that can give you the best chance of getting the listing. Hopefully these tips will stimulate some thoughts that will serve you well!
Three Keys to Getting the Listing
Step 1: Know how to find the SELLERS! In my opinion, finding buyers and sellers is the #1 skill every salesperson must master to succeed in any sales field. NAR’s “2011 Profile of Home Buyers and Sellers”, which is one of the best tools you can have in your office right now, reported the top Read the rest of this entry »
It’s my firm belief that every real estate agent should have a copy of the “Profile of Home Buyers and Sellers 2011”, which is available from NAR for less than $20. It contains over 100 pages of the most up-to-date and useful information you will find anywhere. Click here to get your copy: http://www.realtor.org/prodser.nsf/products/e186-45-11?opendocument (you will need to log in to see the reduced price). We are very fortunate in real estate that NAR does such a good job of researching the profiles of buyers and sellers. This blog, “The Top 5 Things Homebuyers Want From Their Agent,” discusses NAR’s discovery of what buyers want and how you can give it to them, because knowing what they want makes the relationship more profitable for the agent and more pleasant for both parties!
What They Want
It’s very important for you to addresses these five categories in the counseling interview. Not only does it contribute to maintaining loyalty, but Read the rest of this entry »