Buyers Category
If I was limited to one way to prospect for buyers and sellers, it would definitely be an Open House. If I wanted to expand my database with top-notch contacts, I would go to an Open House. If I had to sell a listing in the least possible amount of time, I would have an Open House. Are you seeing the pattern here? Open House marketing was the key to my sales career when I was a salesperson, and to my sales volume and profits when I was a broker/owner, and it is and has been the key to selling new homes since the first log cabin was sold. But Open Houses take preparation and the right tactics in order to be successful, so here are seven ideas to make your next Open House SIZZLE!
1. Think Right. Unlike new homes, I cannot remember having an Open House for a resale house and selling the house to a visitor at the Open House. However, I could not count the number of prospects I’ve gotten from Open Houses to whom I have sold other houses!
So, what is “Right Thinking”? Right thinking at an Open House event is Read the rest of this entry »
I am continually amazed at the quantity and quality of information available on the Internet. The search for new information is a daily process for most of us who teach, blog, manage, lead, and sell real estate, as well as for the rest of those alive on this planet. As I’ve said time and time again, the most important thing customers want from us is information, and some of the most valuable help you can give them is by providing links to non-competitive websites that provide not only the right kind of information, but a lot of it as well.
So what’s the best way to share these websites? Demonstrate your technological skill to clients by adding links to your electronic communications. Post links on your social network for a surefire way to attract attention and get comments from your friends and followers. Remember: links included in your electronic marketing, newsletters, and general communications add considerable value to the message and can expand your reach considerably when forwarded by the recipient. Fortunately, there are a zillion real-estate-related web sites! We’re featuring some of our favorites in this blog, and we’d love to hear about some of your favorites. Let’s start sharing some links!
Link It’s
1. http://tinyurl.com/783ccdr Link to the realtor.com app, which is a great addition to your Read the rest of this entry »
How is it possible for this real estate market to be limping along in most areas, and in most price ranges, when we have record low interest rates, abundant inventory, and the lowest prices in years?
We lack URGENCY.
We all have what it takes to make a great market; we just lack the sizzle. Look at what automobile manufacturers did to bring that market from the ashes of the recession to record sales and profits in 2 years. Nothing is going to happen in the real estate market by sitting and waiting for it to happen, so here’s how we can create our own urgency!
Urgent Ideas
1. Change the Marketing! The majority of the marketing done in real estate is centered on houses for sale: print media, realtor.com, MLS, company websites, and agent web sites. We have worn these Read the rest of this entry »