Sellers Category
Being the Listing Agent of Choice is not difficult! Surely, anyone who is intelligent enough to get a real estate license and has sufficient motivation to succeed can find enough home buyers and sellers to make a reasonable amount of moolah. Once you find them, you have to land them, so this blog post is focused on skills and techniques that can give you the best chance of getting the listing. Hopefully these tips will stimulate some thoughts that will serve you well!
Three Keys to Getting the Listing
Step 1: Know how to find the SELLERS! In my opinion, finding buyers and sellers is the #1 skill every salesperson must master to succeed in any sales field. NAR’s “2011 Profile of Home Buyers and Sellers”, which is one of the best tools you can have in your office right now, reported the top Read the rest of this entry »
Listing a house in a buyers market is one thing, but selling that listing can be a serious challenge for both the seller and the agent. Many listings expire because the seller loses interest and withdraws the listing, doesn’t maintain or enhance the marketability of the property, or “stonewalls” the negotiations. To help keep this from happening, this blog reviews some great techniques a salesperson can employ to keep the seller motivated to sell the property!
1. Get the Price Right. It is the responsibility of every listing agent to do a sufficient study of the market to determine both the selling and listing price based on the seller’s motivations and timeline. What’s important to remember is that the price presentation is just as important as the study and should include a detailed Market Analysis as well as an Absorption Rate analysis. Through the presentation, the seller develops confidence in the agent’s knowledge of the market, and this confidence overcomes the fear of their home not selling.
2. Company Support. It troubles me to hear from so many salespeople that their office does not Read the rest of this entry »
In these times when negative equity is commonplace, cutting the price of a listing is something none of us want to do. Many real estate markets are characterized by falling prices, an overabundance of properties on the market, and more properties for sale than there are buyers to buy them. A listing can go from extremely marketable to UNSALEABLE in the blink of an eye. Consequently, “So, when do you cut the price to sell the listing?” is a question most top salespeople deal with daily. Below are ten clues as to when to drop the price so you can get that listing SOLD!
The 10 Price Dropping Clues:
- If the house has not been shown in the first 2 weeks of the listing, it could be time to Cut the Price. More people look at a listing in the first 30 days than any other time, so it’s dangerous to keep a new listing on the market for more than two or at the most three weeks before a change is made. Otherwise, in that time the majority of the prospective buyers have seen and rejected the property, so Cut the Price before this happens.
- When salespeople with customers tell you the house is overpriced Read the rest of this entry »