Sellers Category
There is no one “best way” to present the price to the seller. With all the resources available to homeowners today, it’s important to have as much information as possible prior to the listing presentation so you are able to justify the market price in a logical manner. Remember that it’s the information you present that creates trust between you and your potential client, and how you present it is just as important as what you present. Following are seven strategies that may help you not only get the listing, but get it at a price that will sell.
Ask for “Their Price.” Hey, it’s their house, so ask them what they want for it! Sometimes their price is right, but usually it’s too high. However, it’s their house, so it’s courteous for you to ask what they want for it, as this indicates that you value their opinion. When and if they give you “their price,” respond by telling them you will search the market data for support for that price. Then at the presentation you can say, “I looked everywhere for support for $400,000 but couldn’t find any. However, I did find support for $375,000.”
Consider Bracket Pricing. Many agents today use bracket pricing because it’s easier for the seller to understand and for the agent to explain. Pricing is not an exact science, so telling someone their home should be offered at $315,500 may cause some concern, whereas Read the rest of this entry »
I am continually amazed at the quantity and quality of information available on the Internet. The search for new information is a daily process for most of us who teach, blog, manage, lead, and sell real estate, as well as for the rest of those alive on this planet. As I’ve said time and time again, the most important thing customers want from us is information, and some of the most valuable help you can give them is by providing links to non-competitive websites that provide not only the right kind of information, but a lot of it as well.
So what’s the best way to share these websites? Demonstrate your technological skill to clients by adding links to your electronic communications. Post links on your social network for a surefire way to attract attention and get comments from your friends and followers. Remember: links included in your electronic marketing, newsletters, and general communications add considerable value to the message and can expand your reach considerably when forwarded by the recipient. Fortunately, there are a zillion real-estate-related web sites! We’re featuring some of our favorites in this blog, and we’d love to hear about some of your favorites. Let’s start sharing some links!
Link It’s
1. http://tinyurl.com/783ccdr Link to the realtor.com app, which is a great addition to your Read the rest of this entry »
Being the Listing Agent of Choice is not difficult! Surely, anyone who is intelligent enough to get a real estate license and has sufficient motivation to succeed can find enough home buyers and sellers to make a reasonable amount of moolah. Once you find them, you have to land them, so this blog post is focused on skills and techniques that can give you the best chance of getting the listing. Hopefully these tips will stimulate some thoughts that will serve you well!
Three Keys to Getting the Listing
Step 1: Know how to find the SELLERS! In my opinion, finding buyers and sellers is the #1 skill every salesperson must master to succeed in any sales field. NAR’s “2011 Profile of Home Buyers and Sellers”, which is one of the best tools you can have in your office right now, reported the top Read the rest of this entry »